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What is Fathom?

Fathom is a web analytics software that serves as a privacy-first alternative to Google Analytics, providing users with easy-to-understand insights without using intrusive tracking methods.

How does Fathom ensure privacy compliance?

Fathom is fully compliant with privacy regulations such as GDPR, CCPA, and ePrivacy, ensuring that user data is handled ethically and without compromising visitor privacy.

What are the main features of Fathom?

Fathom offers features such as real-time data collection, event tracking, detailed reporting, campaign tracking, and the ability to retain data indefinitely, all while maintaining a lightweight and fast-loading script.

How easy is it to set up Fathom?

Setting up Fathom is straightforward and can be completed in minutes by adding a single line of code to any website or CMS, making it accessible even for users without technical knowledge.

Why should someone switch from Google Analytics to Fathom?

Users may choose to switch to Fathom for its simplicity, better privacy practices, accurate metrics, and the elimination of cookie consent banners, which can clutter websites and hinder user experience.

Can Fathom handle high traffic volumes?

Yes, Fathom is designed to handle traffic spikes without slowing down or crashing, ensuring reliable analytics even during high-traffic events.

Q: How often does Fathom experience outages?

A: Major outages are rare, occurring only a few times a year. Minor issues can happen more frequently.

Q: How long do Fathom outages typically last?

A: Most outages are resolved within a few hours. Extended outages lasting more than a day are extremely rare.